Partnerships

Australian Cancer Research Foundation (ACRF) offers a variety of marketing opportunities for brands to align with our organisation. Whether you are seeking values alignment, enhanced reputation, positive PR outcomes, employee engagement, or expanded audience reach, we can collaborate to design a partnership that meets your specific needs. Our marketing-driven opportunities span across our organisation, campaigns, and projects, providing brands with avenues to achieve values alignment, improve reputation, and reach new audiences.

Cause-related marketing enables brands and businesses to support ACRF through various initiatives, including: Donating a percentage of sales, contributing a fixed amount per product sold, collecting donations at the point of sale, utilising the ACRF logo for a limited time or specific campaign. These partnerships create meaningful impact while aligning businesses with ACRF’s mission to fund lifesaving cancer research.

At ACRF, we believe that surviving cancer should never be left to chance. As a Deductible Gift Recipient (DGR1) charity, we welcome both tied philanthropic investments and untied donations to support Australia’s most innovative and impactful cancer research projects. Our DGR1 status means that all donations are tax-deductible, allowing supporters to contribute while benefiting from tax savings.

Matched Giving is a powerful way for corporate partners or supporters to amplify their impact on cancer research. Through this initiative, a partner commits to matching every dollar donated to ACRF - up to an agreed amount - during a specific campaign or appeal. This means that for every dollar ACRF raises, the partner matches, doubling the total funds and maximising support for groundbreaking cancer research.

ACRF welcomes in-kind donations to support our fundraising efforts. Contributions such as prizes and incentives help us recognise and motivate our dedicated fundraisers, enhancing their impact.