Partnerships

We approach each partnership opportunity with curiosity and a solutions-oriented mindset

At Australian Cancer Research Foundation (ACRF), we offer meaningful marketing and brand alignment opportunities for purpose-driven organisations.

Our approach is collaborative and strategic — we take the time to understand your business, its goals, strengths, and challenges. Together, we co-create tailored partnerships that deliver shared value: helping you achieve your business objectives while supporting ACRF’s mission to back brilliant cancer research across Australia.

Let’s build a partnership that drives impact — for your brand and for a cancer-free future.

Sponsorship & Strategic Partnerships

At Australian Cancer Research Foundation (ACRF), we offer brand-aligned partnership opportunities across our organisation and national campaigns. Whether your goals are values alignment, brand visibility, employee engagement, reputation building, or audience growth, we’ll work closely with you to co-create a strategic partnership tailored to your objectives. Together, we can deliver meaningful outcomes — for your business, your people, and the future of cancer research in Australia.

Cause related marketing

Cause-related marketing enables brands and businesses to support ACRF through various initiatives, including: Donating a percentage of sales, contributing a fixed amount per product sold, collecting donations at the point of sale, utilising the ACRF logo for a limited time or specific campaign. These partnerships create meaningful impact while aligning businesses with ACRF’s mission to fund lifesaving cancer research.

Corporate philanthropy & donations

At ACRF, we believe that surviving cancer should never be left to chance. As a Deductible Gift Recipient (DGR1) charity, we welcome both tied philanthropic investments and untied donations to support Australia’s most innovative and impactful cancer research projects. Our DGR1 status means that all donations are tax-deductible, allowing supporters to contribute while benefiting from tax savings.

Matched giving

Matched Giving is a powerful way for corporate partners or supporters to amplify their impact on cancer research. Through this initiative, a partner commits to matching every dollar donated to ACRF - up to an agreed amount - during a specific campaign or appeal. This means that for every dollar ACRF raises, the partner matches, doubling the total funds and maximising support for groundbreaking cancer research.

Value in kind

ACRF welcomes in-kind donations to support our fundraising efforts. Contributions such as prizes and incentives help us recognise and motivate our dedicated fundraisers, enhancing their impact.